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Customer dialogue and communication are changing

Learn more: September 5 at the DHL Innovation Center in Troisdorf

Optimizing touchpoints, practising data protection, utilizing data opportunities – the software manufacturer cobra and the company messenger SIMSme Business would like to invite you to the “Customer dialogue and communication in transition” event.

Event Innovation Center
“Customer dialogue and communication are changing” is the topic on September 5 at the DHL Innovation Center in Troisdorf.

Digitization is alive – and our communication processes are changing rapidly. The dialogue with the customer and with one’s own employees are also affected. Cobra and SIMSme Business provide leads for the optimization and utilization of helpful tools.

Johannes Ceh, Value Enhancer columnist, urges in his keynote: “Clean up your CRM already!” And sheds light on the aspect of customer experience as a new guideline for corporate management.

After a short lunch break, the participants learn how to benefit from the European General Data Protection Regulation (EU GDPR) in their company through a professional customer relationship management.

Marco Hauprich, Senior Vice President Digital Labs at Deutsche Post, will present aspects of “Work 4.0.” For example, messengers assist companies with the acceleration of their communication processes and thus work more efficiently. However: Many services don’t even meet the requirements of the new EU GDPR.

After a coffee break in the afternoon, the day is topped off with a tour of the DHL Innovation Center.

In addition, experience the future trends in society and logistics by yourself. Get your free ticket to the event on September 5, 2018 at the DHL Innovation Center. An email to marketing@sims.me is sufficient.

Program overview

10:00 a.m. Registration and networking
10:30 a.m. Welcome
10:45 a.m. Keynote: Clean up your CRM already! Customer experience as a new guideline for corporate management. Johannes Ceh, Value Enhancer columnist
12:00 p.m. Lunch
1:00 p.m. Data protection and data opportunities – How you benefit from the EU GDPR with professional CRM
2:00 p.m. Work 4.0 – More efficiency with messengers in theory and practice
3:00 p.m. Coffee break
3:30 p.m. DHL Innovation Center tour
5:00 p.m. Event ends

Our partner cobra

cobra – computer’s brainware GmbH company has been a provider of innovative solutions for customer relationship management for more than 30 years. Located in Constance on Lake Constance, the company develops and distributes CRM software that enables customers to be more successful and efficient in their daily work.

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